Shopping in Murree: What to Buy (And What to Avoid)
Murree's markets offer everything from hand-knitted woolens to colonial-era antiques—but not all souvenirs are created equal. This guide helps you navigate the bustling bazaars to find authentic treasures while avoiding overpriced tourist traps.
Why Murree Shopping is Unique
- Mountain Crafts: Woolens, woodwork, and handicrafts made by local artisans
- British-Era Finds: Some shops still sell vintage colonial items
- Bargaining Culture: Prices are often negotiable, especially in smaller shops
- Seasonal Specialties: Different products available in summer vs winter
Authentic Woolens: Worth the Investment
Pashmina Shawls
Why Buy:
- Genuine pashmina is incredibly warm yet lightweight
- Handwoven by Kashmiri artisans using traditional techniques
- Lasts for decades if cared for properly
How to Spot Fakes:
- Real pashmina can pass through a ring (test before buying)
- Should feel soft, not scratchy
- Look for slight imperfections—handmade items aren't perfectly uniform
Best Place to Buy: Specialty wool shops near Kashmir Point
Hand-Knitted Sweaters
Locally knitted using wool from mountain sheep. Look for tight stitching and natural wool smell (chemical odors indicate synthetic blends).
Best Styles:
- Cable-knit cardigans (most versatile)
- Traditional Pahari patterns (unique to the region)
Best Souvenirs to Bring Home
Deodar Wood Crafts
Items carved from Murree's native deodar cedar wood. The natural resin makes these items moth-repellent.
Top Picks:
- Jewelry boxes with traditional motifs
- Miniature replicas of colonial-era buildings
- Walking sticks with carved handles
Murree Brewery Memorabilia
Vintage-style bottles, coasters, and posters from Pakistan's oldest brewery (established 1860).
Best Place to Buy: Official brewery store near Mall Road
What to Avoid: Common Tourist Traps
Mass-Produced "Handicrafts"
Many shops sell cheap imports disguised as local crafts. Warning signs:
- Items look identical across multiple shops
- "Made in Pakistan" stickers that appear newly added
- Prices too low for handmade goods
Overpriced Dry Fruits
Some vendors repackage cheap nuts as "premium Kashmiri dry fruits." Tips:
- Buy from dedicated dry fruit shops, not general souvenir stores
- Check for freshness—old stock often smells musty
- Know standard prices: Almonds (~PKR 1,500/kg), Walnuts (~PKR 1,200/kg)
Bargaining Like a Local
The Art of Negotiation in Murree
Bargaining is expected in smaller shops, but there's a right way:
Do:
- Start at 40-50% of the asking price
- Be polite and smile—anger kills deals
- Walk away if needed (often prompts better offers)
Don't:
- Bargain in fixed-price stores or bakeries
- Insult the product to lower the price
- Continue haggling after agreeing on a price
Sample Script: "This is beautiful, but my budget is only PKR X. Can we make it work?"
Where to Shop: Best Areas in Murree
Mall Road (With Caution)
The main shopping strip offers convenience but higher prices. Best for:
- Murree Brewery official merchandise
- Reputable woolen stores (ask locals for recommendations)
- Quick souvenir fixes if short on time
Kashmir Point Area
Better prices and authenticity just 10 minutes from the main road:
- Family-run woolen workshops
- Authentic pashmina dealers
- Less crowded than Mall Road
Tips for Smart Shopping
- Morning Advantage: Shop early when vendors are more willing to negotiate
- Cash is King: Many small shops don't accept cards
- Quality Check: Examine items thoroughly before purchasing
- Local Advice: Ask hotel staff or taxi drivers where they shop
